The Diploma in Digital Marketing Job Role Is Constantly Evolving
One of the reasons a Diploma in Digital marketing career is so exciting is that because the field is constantly evolving as different platforms are introduced. A digital marketing manager is always scoping out trends and seeing how they impact discoverability.
Building experience in digital marketing encompasses just about every facet of a brand’s presence online. As search engines roll out new updates, digital marketing managers determine how they impact website rankings. From there, the entire marketing team works together to create a strategy.
Why Diploma in Digital Marketing Job Roles Are the Future?
While traditional marketing still has its place in the world, digital marketing is quickly taking over thanks to affordability and analytics.
Marketing managers are now able to see exactly where people are coming from, what they’re doing on the website, and which tactics produce the highest ROI. This data-driven approach makes it easier for professionals to prove their worth, and for leaders to see which strategies are most effective. Successes to be replicated over again, eliminating the guesswork for future campaigns.
What Is the Demand for Digital Marketers?
According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.
Because there are so many facets to digital marketing strategy, the number of related jobs is quite high. In fact, the industry is facing a crisis — the digital skills gap. A LinkedIn survey found a shortage of about 230,000 digital marketing professionals in major metro areas in the U.S.
With so many jobs and not enough professionals to fill them, now is the perfect time to get started in digital marketing.
How to Get Started With a Diploma inDigital Marketing Role
As you get started in digital marketing, it’s important to understand the key specialties within the industry. There are many digital marketing job roles to consider, each with their own sets of skills to master.
Email Marketing
Email marketing sounds pretty self-explanatory — you send emails to targeted lists. But it’s that targeting that requires specialized skills.
Marketing emails are sent to lists of customers and prospects to drum up business and build awareness of products and services. They’re also frequently sent out to engage audiences, even when there’s no hard sale. It’s the email marketer’s job to test different subject lines, text, and formats to see which emails get the most attention.
Average salary for Email Marketing Manager: $65,834
Search Engine Optimization (SEO)
No matter what your experience looks like, Search Engine Optimization will probably play a significant role in digital marketing. It’s the backbone of every piece of content that’s written since all content has the goal of discoverability.
The digital marketing career outlook for SEO specialists is strong. There is a great need for professionals who understand social media, content quality scoring, competitive analysis, mobile search, and website analytics. These bases all must be covered to maximize online traffic.
Average salary for SEO Manager: $62,621
Copywriting
As you gain experience in digital marketing, you’ll realize just how much writing is involved in the process. Copywriters produce a wide range of content, including taglines, product descriptions, emails, ads, and more. They even produce non-digital content like direct mail and video scripts.
Copywriters obviously need a strong writing background, but beyond that they must be creative and curious. Their job revolves around getting people to pay attention in a world full of distractions.
Average salary for Copywriter: $58,465
Content Writing
At first glance, content writing and copywriting may seem like the same digital marketing role, but as you get started in digital marketing, you’ll see that they have two distinct jobs.
Content writers focus specifically on longer-form content that draws readers to the site and nurtures them throughout the sales cycle. They create whitepapers and case studies, blog posts, and eBooks that educate readers and keep them coming back for more.
Average salary for Content Manager: $56,779
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